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Moms 4 Housing Push Back Against PR Move by Wedgewood and LA Nonprofit Shelter 37
On Christmas Eve, Moms for Housing held a press conference to respond to a public relations ploy by Wedgewood LLC — using affiliated Los Angeles nonprofit Shelter 37 to attempt to soften the company's image as it seeks to evict them. Oakland councilmember Nikki Fortunato Bas and representatives for council members Rebecca Kaplan and Dan Kalb spoke on behalf of the moms.
[Inside mom's house at 2928 Magnolia Street in West Oakland. Pictured left to right: Carroll Fife, Leah Simon-Weisberg, Nikki Fortunato Bas, Shereena Thomas, and Dominique Walker]
Shelter 37 is a small Los Angeles-based nonprofit founded by former NFL player James Washington in 1993. One of Shelter 37's primary activities appears to be organizing golf tournaments.
The organization has no staff and only three board members, including Wedgewood CEO Greg Geiser, who bragged that flipping houses in the “distressed market” is “hot and sexy.”
In it's 26 years of operation, Shelter 37 has never had a presence in the San Francisco Bay Area, but now that Moms4Housing has made a vacant Wedgewood house their home, it disengenously claims it wants to expand to Oakland to help "struggling youths" through some sort of short term job training program at the house.
Part of the public relations ruse is that Wedgewood supposedly agreed to share profits with the nonprofit after the house is successfully flipped. Being that Shelter 37's total budget was only $128,000 in 2017, any substantial share of the proceeds from a market rate sale would represent a significant boost in revenue.
Despite the Shelter 37 intrusion into the dispute over the West Oakland property being a rather transparent ploy intended to soften the optics of Wedgewood evicting otherwise homeless mothers and their children — carried out under threat of force by armed Alameda County Sheriff's deputies — corporate media largely reported these specious claims at face value.
Some news outlets didn't bother to mention the Shelter 37/Greg Geiser nexus or question the sincerity of Shelter 37's newfound interest in Oakland's "struggling youths," even though James Washington flew to the Bay Area to participate in a "small news conference in a private room at Oliveto restaurant in Oakland" along with Sam Singer, Wedgewood's public relations hired gun, who has no qualms about using racist dog whistles as he attacks the moms.
Other outlets did quote Washington at the press conference admitting that "Shelter 37 has had a long term relationship with Wedgewood," although it's unclear why any news outlet would describe Shelter 37 as a "leading at-risk youth group."
Sam Singer was obviously pleased with the news coverage he was able to generate and sent out a link.
And so, the day after Shelter 37 pushed itself forward as a pawn in Wedgewood's game, Moms for Housing held a press conference in their living room to push back against the company's deceptive attempt to give their eviction a happy face.
Moms 4 Housing Temporarily Block Eviction
https://www.indybay.org/newsitems/2019/12/26/18829214.php
Moms 4 Housing Respond to Eviction Notice from Wedgewood
https://www.indybay.org/newsitems/2019/12/26/18829201.php
Indybay feature:
Unhoused Mothers Make Vacant House a Home
https://www.indybay.org/newsitems/2019/11/19/18828259.php
Moms 4 Housing
https://moms4housing.org
Shelter 37 is a small Los Angeles-based nonprofit founded by former NFL player James Washington in 1993. One of Shelter 37's primary activities appears to be organizing golf tournaments.
The organization has no staff and only three board members, including Wedgewood CEO Greg Geiser, who bragged that flipping houses in the “distressed market” is “hot and sexy.”
In it's 26 years of operation, Shelter 37 has never had a presence in the San Francisco Bay Area, but now that Moms4Housing has made a vacant Wedgewood house their home, it disengenously claims it wants to expand to Oakland to help "struggling youths" through some sort of short term job training program at the house.
Part of the public relations ruse is that Wedgewood supposedly agreed to share profits with the nonprofit after the house is successfully flipped. Being that Shelter 37's total budget was only $128,000 in 2017, any substantial share of the proceeds from a market rate sale would represent a significant boost in revenue.
Despite the Shelter 37 intrusion into the dispute over the West Oakland property being a rather transparent ploy intended to soften the optics of Wedgewood evicting otherwise homeless mothers and their children — carried out under threat of force by armed Alameda County Sheriff's deputies — corporate media largely reported these specious claims at face value.
Some news outlets didn't bother to mention the Shelter 37/Greg Geiser nexus or question the sincerity of Shelter 37's newfound interest in Oakland's "struggling youths," even though James Washington flew to the Bay Area to participate in a "small news conference in a private room at Oliveto restaurant in Oakland" along with Sam Singer, Wedgewood's public relations hired gun, who has no qualms about using racist dog whistles as he attacks the moms.
Other outlets did quote Washington at the press conference admitting that "Shelter 37 has had a long term relationship with Wedgewood," although it's unclear why any news outlet would describe Shelter 37 as a "leading at-risk youth group."
Sam Singer was obviously pleased with the news coverage he was able to generate and sent out a link.
And so, the day after Shelter 37 pushed itself forward as a pawn in Wedgewood's game, Moms for Housing held a press conference in their living room to push back against the company's deceptive attempt to give their eviction a happy face.
Moms 4 Housing Temporarily Block Eviction
https://www.indybay.org/newsitems/2019/12/26/18829214.php
Moms 4 Housing Respond to Eviction Notice from Wedgewood
https://www.indybay.org/newsitems/2019/12/26/18829201.php
Indybay feature:
Unhoused Mothers Make Vacant House a Home
https://www.indybay.org/newsitems/2019/11/19/18828259.php
Moms 4 Housing
https://moms4housing.org
Listen now:
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The City of Oakland should act now to take over all vacant housing by right of eminent domain so as to house the homeless. This horror of houseflipping should be illegal as it is taking from the needy to give to the greedy. PUBLIC NEED MUST COME BEFORE PRIVATE GREED.
For posterity, here's a photo of them together from the press conference.
For more information:
https://www.mercurynews.com/2019/12/23/own...
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