EarthForum: Gil Friend - The Truth About Green Business

Gil Friend will be joining us to talk about his book, The Truth About Green Business. His book brings together 52 crucial facts and insights leaders must know to successfully "go green." This book delivers quick, plain-English explanations that executives, decision-makers, and entrepreneurs can actually use, no matter what kind of businesses they're running, or what their environmental and profit goals are.

A systems ecologist and business strategist with nearly 40 years experience in business, communications, and environmental innovation, Friend combines broad business experience with unique content experience spanning strategy, systems ecology, economic development, management cybernetics, and public policy. Tomorrow magazine called him "One of the country's leading environmental management consultants-a real expert who combines theoretical sophistication with hands-on, in-the-trenches know-how."

He is a founding board member of the Sustainable Business Alliance, Sustainable Berkeley, and the California Sustainable Business Council and serves on the executive board of OpenEco.org and the advisory boards of CleanFish, WattBot, Green World Campaign, and (past) San Francisco Mayor Gavin Newsom's Clean Tech Advisory Council. Friend served in the California Governor's Office, developing early sustainability policies and programs, was a founding board member of Internet pioneer Institute for Global Communications, was founder and Executive Director of Foundation for the Arts of Peace, and was cofounder and codirector of the Institute for Local Self-Reliance, a leading urban ecology and economic development "think-and-do tank," where he pioneered the current "green roof" trend more than 35 years ago.

The EarthForum series is our FREE weekly community gathering of speakers and events focused around permaculture, regenerative design, and sustainability.