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Letter to the Editor sent to the San Jose Mercury News re. Psycho Donut Shop

by Silicon Valley Independent Living Center (saraht [at] svilc.org)
This is a letter to the editor sent to the Mercury News by several local disability organizations concerning the recent opening of Psycho Donut Shop in Campbell. We chose "Independent Media" for the topic since there is no category for disability rights.
The recent article by Chris Vongsarath, “Psycho Donuts in Campbell is a wild and crazy place,” (Mercury News, March 31, 2009) describes the ambiance of a new donut shop as “somewhere between classic Americana and completely insane.” The store capitalizes on the theme of a “fun mental institution,” complete with a padded cell where kids can take photos while wearing a straightjacket, a “group therapy” area, employees dressed in medical garb, and donuts named after psychiatric disabilities, such as Massive Brain Trauma. One might dismiss this donut shop as a harmless venture by young entrepreneurs trying to find a hook in a bad economy– but the ongoing discrimination, and stigmatizing of people with mental disabilities in the U.S. and globally puts a much darker cast on this questionable business venture.

People with psychiatric diagnoses and intellectual disabilities experience daily discrimination, unnecessary institutionalization, and marginalization. Groups like Mental Disability Rights International have documented widespread human rights violations, such as the ongoing practice of painful and dangerous electroshock treatment, the large numbers of deaths in mental institutions, and horrendous conditions in isolation cells. To make fun of this very real human rights issue for people with disabilities is unconscionable. How can one justify making a profit at the expense of the dignity and human rights of other human beings?

We in the disability community recognize that great strides have been made, such as the passage of the Mental Health Parity Act in 2008; however, enforcement of the human rights and civil liberties of people with disabilities remains a pressing global concern, evidenced by the United Nation’s recent adoption of the Convention for the Rights of Persons with Disabilities, and the United States’ failure to sign on to the treaty.

It might feel like a great leap from the United Nations to the “Psycho Donut Shop,” but consider if the donut shop mocked ethnic minorities, religious groups, the plight of people without homes, or people with terminal illnesses. Wouldn’t we all be outraged? Human rights are inherent to all human beings – we cannot afford to let the thoughtless actions of some erode the rights of others to live with respect and dignity.

Silicon Valley Independent Living Center
Parents Helping Parents
Council on Aging Silicon Valley
Santa Clara County IHSS Advisory Board
Sensory Access Foundation
Services for Brain Injury
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Comments (Hide Comments)
by Trud
yeah - that description sounds weird. At best, I think they would have had success if they picked the movie Psycho or that genre of movies, and had decoration relating to films. A sandwich store by me tries to pretend to be the deli in Cheers. With all the awkward interaction listed, I don't think anyone would find it matches tasty doughnuts very well.
by Bipolar Person
I can't help but notice that people with bipolar are the butt of many jokes these days. Need a good story on a slow news day? Just publish a story about some guy trying to get a free ride at an airport, or running out of a bar naked and say and how "crazy" he is, then just mention in a tiny subscript that he's bipolar. But it's so funny, ha ha ha. :(

The donut store owners in Campbell should be ashamed of themselves. Did the Merc print the letter?
On the news this evening, the President discussed an increase in suicide in soldiers and the need to have better screening for mental health issues and head trauma when returning from war. And yet people still feel the need to defend a donut shop that promotes head trauma and suicide as “good clean American fun”. There’s NOTHING funny about people with mental health issues. And I can only imagine the reaction of a family who has lost a loved one to suicide---do the owners think it would be appropriate to send them suicide themed donuts as a gesture of good faith and cheer? Do they believe that strongly in their promotional gimmicks? It’s all good fun, right? Wrong…the owners should be ashamed to open their doors every day. And those who frequent this establishment should take a trip to the VA in Palo Alto to see how funny it is when a soldier’s life is shattered due to head trauma, mental health issues, or those affected by suicide.
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