No Logo: Brands, Globalization & Resistence

Based on the best-selling book by Canadian journalist and activist Naomi Klein, reveals the reasons behind the backlash against the increasing economic and cultural reach of multinational companies. Analyzing how brands like Nike, The Gap, and Tommy Hilfiger became revered symbols worldwide, Klein argues that globalization is a process whereby corporations discovered that profits lay not in making products (outsourced to low-wage workers in developing countries), but in creating branded identities people adopt in their lifestyles. 51 min, 2003

Jason Mark of Global Exchange will speak and lead a discussion after the film. Jason Mark is the co-author (with Kevin Danaher), of the new book Insurrection: Citizen Challenges to Corporate Power. Insurrection traces the recent growth of the corporate accountability movement in the United States by telling, in vivid detail, the stories of the grassroots activists who struggled to eliminate sweatshops, challenged Big Tobacco, demanded dolphin-safe tuna, and fought against the World Trade Organization. Mark is also Global Exchange's communications director, and has helped develop campaign strategies to stop Nike and Gap sweatshops, transform the IMF and WTO, and pressure Starbucks to offer Fair Trade certified coffee. Mark currently directs Global Exchange's "Jumpstart Ford" campaign, which is demanding that Ford Motor Company and the other auto manufacturers do everything they can to break America's addiction to oil.